Takeaways: The Personal MBA by Josh Kaufman

   The Personel MBA is an excellent book about a business and a lot of other concepts involved in it. I think, this book is not only for those who run a business, but it is also for everyone who wants know about MBA or understand better the most of the matters that we face in our daily life. It covers the primary topics in business, management, marketing, finance, human-mind, working with people, and understanding the systems.
   The book gives excellent information about the business operation that might be enough to run or understand it. It also encourages self-education. The author explains the topics clearly,  without flaws and long-page anecdotes. Thus one can easily understand or learn the difficult concepts that sometimes, we can not even read until the end of the chapter in other books because of a long and complicated content.

   It was difficult for me to extract short lessons from this book. Because the author explains each concept shortly and efficiently, that is every idea might be a lesson. Anyway, I tried to sum up my overall points and a few lessons here. If you want to learn more about the MBA in a single book, I highly recommend reading this book.

1. A business is a process that creates value, based on others need, at a price they afford, by satisfying their expectations, and earns a profit to keep the operation running.
2. Create a value that people want to pay for it. It can be any standard forms of value such as product, service, resale, capital, lease, subscription and others. Always consider the economic value of your offerings like speed, flexibility, reliability, status, emotion, and cost. Think about what your potential customers may value the most in your offering.  
3. Attract the attention of the right people (prospects) to your Value with marketing. Focus on an End Result that gives to a customer a particular experience and emotion based on a core human drives.
4. Without sales, there is no business. Obstacles such as risks, unknowns, fears that not getting promised benefits may stop the prospect to make a purchase. Eliminate these barriers by emphasizing the specific interests of your product/service, providing enough information about it, explaining the other customer's experience and referrals, and offering a money-back guarantee (like one-months). Reciprocation (offering free drinks, gifts, etc.) and reactivation (going back to old customers) also serve well to increase the sales.
    

 to be continued.