Tipping point: how little things can make a big difference
by Malcolm Gladwell
I've finished reading this amazing book and highly recommend to read it. The author Malcolm Gladwell is a great writer and he has many best sellers. The book helps to understand some of the social changes in psychology, customer behavior, sales, and marketing. Here, I summarized my lessons from this book.
Certain things or products suddenly become popular or hit and people gracefully accept them. The cause of this kind of social phenomenon is explained through the examples and stories in this book. The author studies the epidemics, crime, and sale experiences and extracts knowledge behind the scene.
The tipping point happens when the product or service becomes famous enough and accepted by the majority of the people. They do not come from an overnight success, but few factors influence the process to reach its level of success.
The tipping point happens when the product or service becomes famous enough and accepted by the majority of the people. They do not come from an overnight success, but few factors influence the process to reach its level of success.
The law of a few
The law of few defines a small group that can influence people, they are:
- Connectors are the people with huge connections and people around them. They can easily spread the news and influence to many.
- Mavens are the kind of known people with knowledge about the products or services to share and recommend to people.
- Salesmen are influencers with great communication skills that can persuade people.
Lesson: Influencers play a prominent role to spread the news, and introduce the product.
Lesson: Celebrities or famous people's actions can be contiguous, their good or bad behavior can easily spread society.
Lesson: Never forget Mavens in your business. Their opinions highly impact your sales.
Stickiness factor
The message about the content is critical in influencing the people. If the message contains a kind of sticky message, it can be easily grabbed by our attention and stay in memory for a longer time. Finding out the right content to the right audience at the right time is the main concept of the stickiness factor. The advertisement and marketing programs widely use this technique.
Lesson: Our attention can easily catch sticky messages and keep them in memory longer.
The power of context
Usually, people don't throw their garbage in a clean street, but they do it if they find some trashes there. This is the power of context. The context makes us behave accordingly.
Lesson: Work on to improve the context, they can change the story to the positive side.
The book opens some of the insights on social changes and it is useful for us to understand them. I highly recommend the Tipping Point.
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